Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

The Story of You. The Art of Telling Your Story.

It’s important to take time for yourself. Take time to find yourself, look inward, and build healthy daily routines.

Being the Best You

Think about the places you frequent every day – work, home, school, the local café – what role do they play in your dream journey? How will these places change as your journey progresses? There are many different dreaming categories from travel to family – these categories can help create the setting for your dreams.

Re-Imagine You

You have the power to decide how you bring your character to life. As your story comes to life, a hero emerges – and that’s you. How do you champion your own dream?

Finding Inspiration

What are the steps you need to take to pursue your dreams? Laying out a timeline of these events can help you envision the journey that lies ahead. Think of this as the parts of any good story: introduction, climax, conclusion… where does your hero’s story begin?

Goal, Set, Achieve

In the end, you’re the author of your own story, and you decide how and when it’s finished. What does your happily ever after look like? It’s important to chronicle the perils, the pitfalls, the triumphs and the treasures that are part of the grand journey of your life and dreams.

Don't Live Near Madison, WI?


Our community of dreamers extends far beyond our brick-and-mortar space. Wherever you live, you can always find inspiring stories, powerful advice and interactive workbooks to guide your dream journey here.

Upcoming Events

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February 21 2018, 12:00pm - 1:00pm

LEARNING LAB: What’s Going On Up There? The Neuroscience of Conversation...

DreamBank

This session, lead by Jacy Imilkowski, introduces Conversational Intelligence® (C-IQ ®), a...

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February 22 2018, 10:00am - 11:00am

FAMILY EVENT: Morning Play Date

DreamBank

Spend a morning meeting new friends at DreamBank! While the kids enjoy interactive story time and...

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February 22 2018, 6:15pm - 7:30pm

DREAM BIG: The Power of Small Ripples with Tracy Traeder

DreamBank

Join Tracy to hear how the power of small ripples will help to propel us forward into a new story....

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