Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

The Story of You. The art of telling your story.

It’s important to take time for yourself. Take time to find yourself, look inward, and build healthy daily routines.

Being the best you

Think about the places you frequent every day – work, home, school, the local café – what role do they play in your dream journey? How will these places change as your journey progresses? There are many different dreaming categories from travel to family – these categories can help create the setting for your dreams.

Re-imagine you

You have the power to decide how you bring your character to life. As your story comes to life, a hero emerges – and that’s you. How do you champion your own dream?

Finding inspiration

What are the steps you need to take to pursue your dreams? Laying out a timeline of these events can help you envision the journey that lies ahead. Think of this as the parts of any good story: introduction, climax, conclusion… where does your hero’s story begin?

Goal, set, achieve

In the end, you’re the author of your own story, and you decide how and when it’s finished. What does your happily ever after look like? It’s important to chronicle the perils, the pitfalls, the triumphs and the treasures that are part of the grand journey of your life and dreams.

Don't live near Madison, WI?


Our community of dreamers extends far beyond our brick-and-mortar space. Wherever you live, you can always find inspiring stories, powerful advice and interactive workbooks to guide your dream journey here.

Upcoming Events

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November 21 2017, 12:00pm - 1:15pm

SMALL BIZ: SEO Opportunities For Business-Boosting Results with Eagan Heath

DreamBank

While it’s not always the easiest subject to understand, your website’s Search Engine...

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November 24 2017, 10:00am - 1:00pm

FAMILY EVENT: Pictures with Santa

DreamBank

Hop the Downtown Holiday Trolley and head to DreamBank with the family for free hot cocoa, a...

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November 24 2017, 10:00am - 3:00pm

FAMILY EVENT: Holiday Crafting

DreamBank

Hop the Downtown Holiday Trolley and head to DreamBank with the family for free hot cocoa, a...

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