Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

Exhibit: Celebrate Dreams

You’re invited to celebrate dreams at our new exhibit! From penning a kind message to a friend to crafting a DIY mobile, everyone is welcome to explore our new space and find the inspiration to dream fearlessly!

Kindness Card Wall

Spread encouragement to others who are in the midst of chasing their dream! Pick a postcard from the wall, write a note of encouragement on the back, and drop it in the box for DreamBank to mail out for you.

Photo Op

Share your “dreamer” experience on social media. Snap a photo and share with friends on social media – let the celebrating begin!

Community Wall

What is your dream? Share it with the community. Pick a category for your dream, write your dream on a sticker, and put it up on the wall to add to the collection!

Mobile Station

Celebrate your dreams and get crafty. Select shapes you want to include in your mobile, write or draw your dreams on the shapes, slide the pieces with slits together, tie two hanger pieces together to make a cross, tie your pieces to the hanger with string.

Journal and Tattoo Station

How to engage on your dream journey. Please take a journal. You can utilize the journals to find ways to celebrate your dreams.

Don't live near Madison, WI?


Our community of dreamers extends far beyond our brick-and-mortar space. Wherever you live, you can always find inspiring stories, powerful advice and interactive workbooks to guide your dream journey here.

Upcoming Events

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December 15 2018, 10:00am - 1:00pm

FAMILY: Pictures with Santa & Holiday Crafting

DreamBank

Get in the holiday spirit and head to DreamBank with the family for free hot cocoa, a holiday...

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December 17 2018, 12:00pm - 1:00pm

FITNESS: Band Strength Training with Capital Fitness

DreamBank

Customize your next workout with bands! Whether you’re new to exercise, looking for new exercises...

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December 17 2018, 6:15pm - 7:30pm

DREAM BIG: Connection & Intention Through Holiday Intention Cards with...

DreamBank

Come join life coach Theresa Kim and create intention cards to use as visual cues to show up the...

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