Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

Be Brave. Take a Journey. Reaching Beyond Resolutions.

Jan - May 2017
Pursuing your dreams is like going on a journey. It isn’t easy; it takes planning and preparation. The important thing is to start the journey and begin the steps to make it happen.

Change your Perspective, Change your Life

What shapes your path? Who/what influences your perspectives? Broadening your perspectives could open up new venues and new possibilities as you pursue your dreams.

Blaze a Trail

Learn about brave men and women who have taken great risks and “blazed new trails” while going after their dreams. Honor these trailblazers as well as gain an introspective view on how you can take risks that will aid you in going after your dreams.

Build your Confidence

Leave your baggage behind. Identify and release the fears or concerns that are holding you back on your journey. Some of the goals necessary to reach your dreams vary in their level of difficulty or risk, build your confidence by trying new things and setting and accomplishing your goals.

Don't live near Madison, WI?


Our community of dreamers extends far beyond our brick-and-mortar space. Wherever you live, you can always find inspiring stories, powerful advice and interactive workbooks to guide your dream journey here.

Upcoming Events

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February 21 2017, 12:00pm - 1:15pm

SMALL BIZ: SEO to Drive Traffic and Revenue in 2017 with Ashley Mortimer

Dreambank

Ready to navigate the world of SEO in 2017? SEO expert Ashley Mortimer will guide you through SEO...

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February 22 2017, 6:15pm - 7:15pm

LEARNING LAB: Feeling Comfortable Being Uncomfortable

DreamBank

Join Kyira Hauer on the path to self-discovery as she uncovers the ways in which we inadvertently...

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February 23 2017, 10:00am - 11:00am

FAMILY EVENT: Morning Play Date

DreamBank

While the kids enjoy interactive story time and crafts, grown-ups can explore our exhibit and enjoy...

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