Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

Slow Down and Make More Meaningful Connections

Exhibit 15 | OCT - MARCH
When life gets hectic, it’s easy to lose sight of the big picture. Gain perspective on your dream journey by taking inventory of where you are today and how you got there. DreamBank’s current interactive exhibit shows how slowing down can help you get more out of the present.

Thank your supporters.

The people who help us may not expect anything in return—which makes a surprise gift of thanks even more powerful. Whether they provided favors, advice or inspiration, you’ll find ways to show your appreciation throughout the exhibit.

Pay it forward.

Think about the people who’ve made a difference in your life. Have they inspired you to help someone else? The best way to thank someone for their generous spirit is to pass it on. Helping others is a cycle—keep it going.

Share the gratitude.

Spread some positivity to your fellow dreamers by contributing to our community wall. Sharing something you’re grateful for could bring hope and inspiration to someone else’s life.

Don't live near Madison, WI?

Our community of dreamers extends far beyond our brick-and-mortar space. Wherever you live, you can always find inspiring stories, powerful advice and interactive workbooks to guide your dream journey here.

Upcoming Events

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November 28 2015, 10:00am - 4:00pm

FAMILY EVENT: Holiday Open House & Pictures with Santa


Hop the Downtown Holiday Trolley and head to DreamBank with the family for free hot cocoa, a...

December 1 2015, 8:30am - 9:30am

SMALL BUSINESS WORKSHOP: Increase Your Profits Through Video with Jenna...


In this day and age, the play button is mightier than the pen. In fact, videos are 11 times more...

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