LIVE WEBCAST: Rehearse for Real-Time: Prepare for The Moments That Make Content Great with Lauren Teague
“Going Live” is often not as easy as Facebook would like you to believe. The key to truly owning the moment is having a plan in place – whether you’re covering an event or just reacting to one. Join Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s biggest events, and lessons of how real-time content is produced in real life. Learn why committing to your audience’s experience through purposeful and cohesive storytelling results in greater clarity and forges deeper connections, and leave with the tools to plan and rehearse, so you can be ready to go live in the moments when every minute counts.
About the Presenter
Lauren Teague spent seven seasons giving golf fans a look inside the ropes of the PGA TOUR, as one of sports’ original social media reporters. She is a digital native who now teaches brands, businesses and individuals how to leverage digital marketing to build one-to-one relationships that turns audiences into fans. Lauren is part of the respected Convince & Convert Consulting team, and co-produces annual events including Sports PR Summit for sports communications executives, and a weekend recreation and music festival in central Oregon. She’s actively working on reclaiming her single-digit handicap, and hopes to get it before her 4-year old can beat her on the golf course. Find Lauren online at laurenteague.com, @LaurenTee on Twitter, and @TeagueFC on Instagram.