SMALL BIZ: Defining Your Ideal Customer Workshop with Cathy Yerges
Discover how to best serve your audience by identifying your ideal customer. Cathy Yerges will guide you through this insightful workshop where you’ll identify the key areas that define your ideal customer. You’ll learn how to determine the best social platforms to be active on and how to target your marketing dollars towards the most effective advertising. Leave with a better understanding of the pains, pleasures, desires and wants of your customer, and how to deliver and develop better products/services that serve them!