Rhythm and Shoes
Sharing a lifelong passion with the next generation
Rhythm and Shoes : Sharing a lifelong passion with the next generation
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Jodi Endahl didn’t initially set out to open a business. She just wanted to find a place where her kids could take dance classes.
“My kids love to dance,” she said. “I wanted to find a studio that they felt comfortable in, that everyone felt comfortable in.”
When Jodi couldn’t find what she was looking for, she threw herself headfirst into opening her own studio. Having danced since she was 3 years old, it was a job she’d been preparing for almost her entire life. Two months later, she was signing a lease on a commercial space.
“I signed a five-year lease, and I never looked back. It’s kind of a blur in some ways because it’s gone so fast,” she said.
Now in her 10th year as the owner of Rhythm and Shoes, Jodi teaches tap, jazz, ballet, hip-hop and lyrical dance to students of all ages. She values the influence she has in young lives, not to mention the friendships she’s helping to create in all her classes.
“When I see the reaction and the gratitude from their parents, I know that I’m doing the right thing,” she said. “I leave this place every night feeling very fulfilled, very proud, very happy.”
But her job has changed a lot over the last decade, and she looks back at that first year with amazement that she was able to tackle such a massive undertaking.
“The thought of being in charge and responsible for everything was very intimidating,” she admitted. “I didn’t think I had the strength or the organizational skills or the guts to do what I did. When I first started Rhythm and Shoes, I did all the choreography. I answered the phones. I did the emails. I did all of the accounting, and that was ridiculous. People around me said, ‘You have to delegate. People want to help you.’ It’s not that I didn’t think anyone could do a good job. I just didn’t want to burden people.”
In the studio’s second year, she learned to let go, handing off responsibilities to her staff. The effect was immediate.
“My best piece of advice would be to let people help you. Share the jobs. Let people take things over for you…”
“When I stopped worrying about the emails and the phones and the accounting, and just let that go, I had more time for doing all the things that I really love,” she said. “My best piece of advice would be to let people help you. Share the jobs. Let people take things over for you, and take advantage of the people who will listen to you cry or complain or get very, very excited about what’s about to happen.”
Despite sharing the workload, Jodi rarely leaves her job at the studio.
“There is always something to be done,” she said. “There’s always choreography that needs to be worked on. There’s always planning for the recital. There’s never nothing to do, but I like that.”
At the end of a long day, she loves spending time with her kids, her secret to recharging for the next day. A diligent list maker, she also uses the moments before bedtime to take stock of the day’s events.
“I try to focus on what did get done, the things that did make me happy, the things that I did get accomplished during the day, and kind of file the things that I didn’t onto the list for tomorrow,” she said.
Reflecting on her journey, she called her whirlwind decision to open a dance studio “kind of crazy.”
“But I did it with the help of my friends and my family, and they’re still here. They still motivate me. I couldn’t have started it without them, and it wouldn’t still run without them.”