Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.

Contact Information/Hours

DreamBank at Spark

821 East Washington Avenue
Madison, WI 53703
Monday – Thursday: 8am – 8pm
Friday: 8am – 5pm
Saturday: 9am – 4pm
Sunday: Closed

Connect With Us on Social!


There’s always something inspiring going on at DreamBank! Drop in, say hello and explore our current exhibit anytime during our hours of operation – no need to make a reservation. Or, sign up for one of our countless events hosted by some of Madison’s most remarkable dreamers.

We’ve Moved!

While we’ve loved our time as part of the Capitol Square community, we’ve been dreaming of a bigger and better future for our space — and we’re excited to announce that it’s finally become a reality!

We’ve moved to the new Spark building, located just 8 blocks down East Washington Ave. from our old spot on the Square. Our new space will has all the same offerings as our old space, but even more of the things you love:

  • Almost double the event offerings
  • More private event spaces that can be reserved
  • Larger work space for you to turn dreaming into doing
  • Dedicated area for our interactive exhibits

We already love our new home and we are excited for you to experience it. Stop by for a visit, we can’t wait to see you!

Reserve a Room at DreamBank

Are you looking for an inspirational space to hold your next event?

DreamBank could be just what you need! Our space is free of charge, and we love hosting community events dedicated to dreamers like you.

Interested in learning more? We’d love to hear from you! Send us a note at dreambank@amfam.com with the following information:

  • Requested date and time
  • Type of event
  • Number of people
  • Your contact information

A Note About Parking

With the City of Madison parking ramp under construction until November, we understand that your parking experience while visiting us may not be without obstacles – please bear with us! We anticipate a more seamless experience soon, but in the meantime we recommend that you leave a few extra minutes to locate street parking, which can be found on East Main Street to the south and East Mifflin Street to the north, as well as the North-South side streets. As tempting as it may be, we request that you join us in respecting our neighbors across the street by not parking in the Festival Foods lot. Carpooling and using public transportation are encouraged!

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Book a private event or plan a tour.

*Please note that submitting an inquiry does not reserve the space. One of our Dream Curators will contact you shortly to discuss your inquiry further.

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*Please note that submitting an inquiry does not reserve the space. One of our Dream Curators will contact you shortly to discuss your inquiry further.