Dreams are powerful

That’s the driving idea behind American Family Insurance’s DreamBank, a space in Madison, WI designed to help dreamers find inspiration, tools and support to bring their dreams to life.


Monday – Thursday: 9am – 8pm
Friday: 9am – 6pm
Saturday: 9am – 4pm
Sunday: 11am – 3pm

Contact Information

One North Pinckney
Madison, WI 53703
Phone: (608) 286-3150
Email: dreambank@amfam.com

There’s always something inspiring going on at DreamBank! Drop in, say hello and explore our current exhibit anytime during our hours of operation – no need to make a reservation. Or, sign up for one of our countless events hosted by some of Madison’s most remarkable dreamers.

We’re Moving!

While we’ve loved our time as part of the Capitol Square community, we’ve been dreaming of a bigger and better future for our space — and we’re excited to announce that it’s finally become a reality!

This fall, DreamBank will be moving to the new Spark building, located just 8 blocks down East Washington Ave. from its current spot on the Square.

Our new space will have all the same offerings as our current space, but even more of the things you love:

  • Almost double the event offerings
  • More private event spaces that can be reserved
  • Larger work space for you to turn dreaming into doing
  • Dedicated area for our interactive exhibits

DreamBank on the Square will be hosting events through September 23, 2018, but our new space at the Spark will open June 18, 2018 with limited hours for private events, tours or a cup of coffee. The new space will be open for business with full hours and events October 1.

We can’t wait to see you there!

Book a Private Event or Tour

Are you looking for an inspirational space to hold your next event?

DreamBank could be just what you need! Plus, it’s FREE, and with our new space opening June 2018 in the Spark building, we’ll have more space than ever before.

Need some inspiration? Here are some of the private events we have held at the DreamBank in the past:

  • Company Meetings
  • Club and Troop Meetings
  • Holiday Parties
  • Coaching Sessions
  • Workshops
  • Board Meetings
  • Planning Meetings
  • And Many More!

Email DreamBank Now:

Our Dream Curators

Every journey is easier with someone cheering you on! That’s why DreamBank is always filled with a team of passionate Dream Curators who can support you along the way. Whether you’re looking for inspiration, have a question about DreamBank or want a sounding board for discussing your dream, they’re always ready to listen and lend a hand!

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Schedule an event or tour

Book a private event or plan a tour.

*Please note that submitting an inquiry does not reserve the space. One of our Dream Curators will contact you shortly to discuss your inquiry further.

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*Please note that submitting an inquiry does not reserve the space. One of our Dream Curators will contact you shortly to discuss your inquiry further.